A recent post on the Shopify changelog quietly announced that their online stores will automatically serve WebP images. Shopify notes:
There are no settings or code changes required to take advantage of this feature. Lossless WebP is automatically available when using browsers that support the format.
People have been requesting Shopify to accommodate WebP images for years. This image format is often suggested by Google PageSpeed Insights as a way to improve a page’s score.
If you’re wondering — what in the world is WebP? WebP is an image format launched by Google in 2010. WebP, as defined by Google is:
WebP is a modern image format that provides superior lossless and lossy compression for images on the web. Using WebP, webmasters and web developers can create smaller, richer images that make the web faster.
? Cheers to more image options and faster page load speeds!
